Across Africa, a colleague of mine with origins in Syria, today said that his father experienced the introduction of Pepsi, the first imported soft drink in the country. Still today for him all soft drinks are Pepsi. What a success for a trademark to replace all the others!
And the soft drink Coca Cola is around the globe, everybody knows. So why talk about that? Well, still I get surprised to see the coke bottle with the trademark in tgrinja language on a café table in Asmara, Eritrea, eastern Africa. This relatively closed country when it comes to imports from abroad.
Also surprised when I see the familiar logotype on a tree, in the middle of nowhere, outside the small village of Khouboni in the Gambia, western Africa.
Hmm, I guess it tastes good that thing, I will try one this weekend!
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